I worked at Foodee as creative lead during its formative years. Over the course of my time there, my work spanned product development, sales and marketing. I helped develop key elements to establish the Foodee brand and experience:
• Worked closely with development to create a streamlined UX
• Created key brand touchstone elements which strongly identify the brand
• Built out the brand across media & led content creation
• Identified core product viability by co-developing and fast tracking 4 side products
• Helped create the foundation of a strong company culture
The venture received $6 million in Series A from BDC Capital in early 2016 to aid expansion across key markets.